Privacy Policy
Last updated November 5, 2026
What this policy covers
This policy explains what information this website collects, why, and what happens to it. It covers the website only; information you give our team by phone or in person is handled under the same principles.
Information you give us
When you request an estimate, inspection, appointment or samples, the form asks for your name and phone number and, optionally, your email, street address, ZIP code, a description of the problem, your preferred contact method and appointment window, and photos of the damage. The roof cost calculator and exterior visualizer run in your browser; their inputs are only sent to us if you choose to attach them to a request.
Information collected automatically
Like most websites, our server records basic request information such as IP address, browser type and the pages requested, which we use for security and troubleshooting. If analytics is enabled, Google Analytics sets cookies to measure visits and which pages lead to requests. When you arrive from an ad or a link with tracking parameters, the form stores those parameters with your request so we know which marketing is working.
How we use it
- To respond to your request, schedule visits and prepare estimates.
- To send messages you asked for, including appointment confirmations by text if you opted in.
- To understand which pages and campaigns help people find us.
- To keep the site secure and prevent spam.
We do not sell your personal information, and we do not share it with other businesses for their own marketing.
Who we share it with
We use service providers to run the business: our email provider delivers notifications, our customer-management software stores requests, and our hosting provider runs this website. If you use the on-site assistant, your messages are processed by our AI provider to generate replies and are not used by us to build a profile of you. These providers may only use the information to provide their service to us. We may also disclose information if the law requires it.
Photos you upload
Damage photos are stored privately, are never published on the website, and are used only to assess your project and, at your request, to document it for your insurer. We will not use your photos in marketing without your separate written permission.
How long we keep it
Requests that do not become projects are deleted or anonymized after a reasonable period. Project records, including photos, estimates and invoices, are kept as long as needed for warranty service and as required by law.
Your choices
You can ask us to see, correct or delete the information we hold about you by emailing or calling us. You can opt out of text messages at any time by replying STOP. You can block or delete cookies in your browser settings; the site will still work.
Children
This website is intended for adults arranging work on their property. We do not knowingly collect information from children under 13.
Changes and contact
If we change this policy, the date at the top of the page will change. Questions about privacy can be sent to the email address or phone number below.
Contact
ALTA Roofing & Exteriors
30 W Fay Ave, Addison, IL 60101
(630) 461-9229 · cs@altasvcs.com